Washington National Opera
Washington National Opera (WNO) is one of the nation's leading opera companies. As the company evolves, it seeks to engage audiences that move beyond the stereotypical opera-goer.
In building the voice of WNO, I prioritized approachable yet persuasive writing. I wanted readers to feel connected to the history, characters, and plot of an opera but not feel distanced by opera's clichés--to feel that opera can be for them. Through my copy for season brochures, digital and print advertisements, production one-liners, and more, WNO is storytelling in new and exciting ways.
Designs by Julie Norcross
In building the voice of WNO, I prioritized approachable yet persuasive writing. I wanted readers to feel connected to the history, characters, and plot of an opera but not feel distanced by opera's clichés--to feel that opera can be for them. Through my copy for season brochures, digital and print advertisements, production one-liners, and more, WNO is storytelling in new and exciting ways.
Designs by Julie Norcross